PANERAI Boutique Athens

A new Boutique in the heart of Athens
Panerai Boutique

Panerai unveils its new Boutique in Greece in collaboration with its long-time partner Kessaris.

Located in the most renowned and fashionable Street in the heart of Athens, Voukourestiou, the new vibrant Panerai Boutique is ready to welcome enthusiasts to discover a world of Italian design flair and Swiss horological expertise.

PANERAI and KESSARIS reveal a new Boutique in the heart of Athens

Guided by the values that define the Panerai identity, the Boutique’s design represents the elements that connect
the brand’s past with its future:
Italianity, Sea World, Technicity and Modern Heroes.

Founded in Florence in 1860 as a workshop, shop, and school of watch-making, for many decades Panerai supplied the Italian Navy and its specialist diving corps in particular with precision instruments.

“We are thrilled to open the new Panerai Boutique in collaboration with our long-time partner Kessaris in the heart of Athens. The Boutique’s design reflects the values that define the Panerai identity, and we are excited to offer every watch enthusiast the opportunity to discover a world of Italian design flair and Swiss horological expertise. We look forward to continuing our partnership with Kessaris and creating unforgettable experiences for our customers in Athens,” says Panerai’s CEO Jean-Marc Pontroué.

Mr. Vassilis Kessaris, President & CEO of ORA Kessaris states, “We are a proud member of the Panerai family for over 20 years. Our long-lasting bond is now further honored with the recent opening of a new Panerai Boutique at 24, Voukourestiou Street. We are excited with this new chapter in our cooperation, and we look forward to unfolding it in Athens together”.

The designs developed by Panerai, including the Luminor and Radiomir, were covered by the Military Secrets Act for many years and was acquired by the Richemont Group in 1997 on the international market.

Panerai Experience

Founded in Italy and constantly inspired by its Florentine origins, Panerai infuses tradition, Italian lifestyle, and fine Swiss craftsmanship not only in its timepieces, but also to the look and feel of every concept store.

Entering the Boutique is a journey of initiation into the Panerai experience; customers are invited to dive into a world where quality meets expertise. The interior of the boutique expresses its finesse featuring iconic furniture designs and objects created by Italian artisans. 

Aesthetical Influence

The Counter Bar and Counter Tables set the scene for a vast collection of watches while allowing customers to indulge in the Italian ritual of coffee or signature aperitivo drinking during the service.

The aesthetical influence of the Sea World and the adventurous souls, significant parts of the Panerai’s origin story and character, are translated into animated displays and visuals that brings a glimpse of the underwater world within the walls of the concept store. 

Today Panerai develops and crafts its movements and watches at its Neuchâtel manufacture. The latter are a seamless melding of Italian design flair and history with Swiss horological expertise. 

The new Panerai Boutique at 24, Voukourestiou Street in Athens welcomes its customers to a destination of
leisure, connection & compelling experiences.

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